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Saint-Martin Wagers on Niche Tourism

TIE-3-Appointements-deskThe Office of Tourism participated in the Travel Industry Exchange that was held from the 13th to the 15th of December in San Diego. Organized by the Questex company, that also publishes the review Luxury Travel Advisor, each year the event brings together professionals in specialty travel.


The #1 event for travel specialization” announced the slogan of the Travel Industry Exchange.
This American salon caught the attention of the Office of Tourism because it permits our destination to affirm its position in the products and specific services sector, a strategy that permits it to differentiate itself given the competition from other “sunny” destinations. In the Caribbean, niche markets have naturally developed around different sectors of which four were specifically highlighted in the last edition of the Travel Industry Exchange: cruise, weddings, luxury and family.

 

a market that is dynamic once again

TIE-4According to statistics from the Caribbean Tourism Organization (CTO), the American market, which still leads in terms of number of visitors, progressed by 6.3% in 2015, that is 14.3 million arrivals for the entire Caribbean.
The Travel Industry Exchange permits us to position ourselves in these niches but it is also important to the general promotion of our destination on the American market,” Suzanne Scantlebery indicated.
Along with Elsie Marishaw, also on the California trip, the representatives of the Office of Tourism, in charge of promotion on the US market, also carried out, over a period of two days, no less than 25 meetings with travel agents and tour operators who had been carefully selected in advance.
Some of these professionals don’t sell Saint-Martin yet but are already positioned on the Caribbean,” said Ms. Scantlebery who particularly insisted on certain sectors specific to our destination such as gastronomy, scuba diving, weddings, birthdays, conferences, and, especially, the incentive niche that the Office of Tourism follows closely given its actual impact on the frequentation of the French side.

studying the tendencies

Other important work that was carried out in San Diego: the participation of the Office of Tourism in the workshops carried out by Ricardo Bethel, project coordinator and niche markets representative. In addition to a general presentation of our destination, Mr. Bethel was able to highlight the sectors that were liable to seduce these travelers: this hotel concept, that corresponds today to a real niche market - accommodations in the boutique hotels - is well developed on the French side. For the romantics, the fine sand beaches and tropical landscapes have always been popular with the Americans who continue to dream of weddings in our latitudes.

Insuring the promotion of Saint-Martin also means continuing to keep abreast of the travel tendencies: “in terms of accommodations, the seasonal rentals have interested the Americans more and more” Ricardo Bethel remarked. The representatives of the Office of Tourism also pointed out how easy it is to island hop from Saint-Martin, which permits visitors to vary activities given the proximity of other destinations.

The presence of Saint-Martin on the Travel Industry Exchange is even more important given the reach of the event: “professionals come from San Diego of course, but also from Philadelphia, Chicago, New York, from Indiana and other regions of the Midwest and the East” Suzanne Scantlebery reported. This show, in which the Office of Tourism has participated for the second time, changes location each year. In 2015, as a result of this, the representatives of Saint-Martin went to Orlando. If their participation is confirmed in 2017, they will go to New Orleans.

TIE-1TIE-2-Stand-Sxm
Ricardo Bethel, project manager and niche markets for the Office of Tourism, presents the Saint-Martin destination during the Travel Industry ExchangeSaint-Martin’s booth at the Travel Industry Exchange
 

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On November 12th, 2017, the Crystal Esprit ship of the Cruise company Crystal Cruises made its first departure from the Port of Galisbay. Visit their website to book your dream week in the Caribbean departing from Saint-Martin.

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Join us as we say "Welcome back!" to the birds that travel thousands of miles to come to St. Martin each year, and the habitats that are recovering from Hurricane Irma. It's free and fun, 9am to noon on Saturday, November 25th at Kali's Beach Bar in Friar's Bay.

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Transport Network Info

From Grand-Case International Airport • Air Antilles Express: 4 daily flights from and to Pointe-à-Pitre
• Air Caraibes: 4 daily flights from and to Pointe-à-Pitre
• Air France: Daily flights from and to Paris Orly ORY via Pointe-à-Pitre
• St-Barth Commuter: Daily flights from and to St-Barth

From Juliana International Airport PJIAE • Delta Airlines, Pawa Dominicana, Seaborne, Winair flights
• American Airlines : daily flights from and to Miami
• KLM: 2 flights per week from and to Amsterdam (return via Curacao)

Maritime connections between Saint-Martin and St-Barth with Le Voyager

St-Martin on the move

Restaurants & bars open • La main à la pâte
• La pizzeria
• You and Me
• Mousse
• Yatch Club
• La Terrasse
• Le davinci, Bellevue
• La villa, Grand Case

Activities www.metimer.fr   
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• Boat Paint Stuff Opened Sandy Ground bridge Everyday 8-12 All materials for repairing boats Details: www.boatpaintstuff.com
• Marina Fort Louis. By November 15th 2017, Marina Fort-Louis will have reopened most of its docks to give you bridge-free EASY access to our lovely capital, Marigot. You’ll be happy to see that its rich culture, authentic Franco-Caribbean charm and friendly residents are still there and READY to offer a true Caribbean experience that only Saint-Martin can deliver. Contact us today: info@marinafortlouis.com • Tel. +590 690 66 05 32 Details: www.marinafortlouis.com
• Caribbean Paddling Cul de Sac Opened Details: www.caribbeanpaddling.com
• LIFE RAFTS ETC. Opened
• TOBY SARL Opened
• WINDY REEF WINDSURF CENTER / SXM WATERBOYS SURF CLUB Dec 2017
• Ski Nautique Club Caraibes Jan 2018
• Mancel Opened
• PREMIUM MARINE GAS Anse Marcel Marina Opened re openning TODAY !! We are open from 7:00 am to 1 pm every day Phone : 0690 77 00 87 Sales : Muriel 0690 22 00 10 • PRIVATE YACHT CHARTER Opened Great news! We are back in business! After a nice new bottom paint, we launched Nirvana back in the water last Monday and gave her a good clean! We are ready to welcome you with a big smile, a nice cocktail and to give you an experience of a lifetime! Same quality, same service! Nirvana is temporarily located at Bobby’s marina in Philipsburg. We do not have an office yet but we are reachable by both phone and email. Contact us for questions, bookings, island status updates or just to have a little chat. Call us on +1 (721) 581-5305 or email us at piesxm@gmail.com - Team of Private Yacht Charter
• CADISCO Opened
• CARAIBES DIESEL SERVICES Opened It is with high pleasure that we announce that we are once again fully operational. We have moved our spare parts store and offices to the Hope Estate Zone in Grand Case. At 67 rue des Aborigènes, between “Bachus” and CHRONOPOST. Our technicians are already at work and can intervene on all marinas and shipyards of the island. A parts delivery service is also available.

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